Lead Scoring
Score every contact on profile completeness, real engagement (last 30 days of opens + clicks), and role/seniority — qualified / hot / warm / cold grades, workspace-tunable thresholds.
Lead Scoring in action
The problem
HubSpot's lead-scoring feature is gated to the $90/seat tier. Apollo's costs $59/seat just to get the engagement signals. Most SMB teams end up sorting their list by hand.
What Lead Scoring does
Bulk-score every contact in one pass. Profile-completeness scores fire for filled email + phone + name + company. Engagement scores look at the last 30 days of email opens and clicks. Job-title parsing detects C-suite (CEO/CTO/CMO) vs manager-level signals. Consent-source bonus weights form fills + Meta Lead Ads + SMS keyword opt-ins higher than CSV imports. Output: lead_score (0-100) + lead_grade (qualified / hot / warm / cold) on every contact, ready for sequence segmentation.
What's included
- Engagement window: 30 days of opens + clicks (matches ESP active-recipient norms)
- Role/seniority parsing — C-suite, VP, director, manager, lead, IC
- Workspace-tunable grade thresholds (override DEFAULT_GRADE_THRESHOLDS)
- Bulk-rescore the whole workspace from one CTA
- Auto-rescore on enrichment + engagement events
- Powers Sequences segment filters + Sales hot-lead lists
Which plans include Lead Scoring?
Free
Free
Not included
Starter
$49/mo
Includes Lead Scoring
Growth
$99/mo
Includes Lead Scoring
Scale
$299/mo
Includes Lead Scoring
More in Operate
Campaign Workspaces
Strategy briefs feed campaigns. Campaigns branch into channels. Readiness checks catch the missing pieces before launch.
Reviews & Approvals
Optional approval gates on broadcasts, sequences, A/B tests, and scheduled posts — with revision threads and audit trail.
Contacts, Lists & Scoring
CSV / Sheets import, AI enrichment, lead scoring — keyed for personalization downstream.
Ready to use Lead Scoring?
Free tier forever. Upgrade only when you outgrow it.