How AI generation works

<p>Every AI generator in OCCS is <strong>grounded in your Brand Profile</strong> — your name, tone, audience, and positioning are fed into the prompt automatically, so you don't re-explain your company each time.</p> <h2>What powers it - <strong>Text</strong> — OpenAI (GPT-class models) for copy, scripts, and sequence steps. - <strong>Images</strong> — Replicate models (Flux, Ideogram, Recraft) across standard / premium / design tiers. - <strong>Video</strong> — Replicate video models, stitched and voiced (ElevenLabs) for multi-scene work.</h2> <h2>Cost Each generation deducts from your monthly <strong>AI budget</strong> at retail rates. The cost chip on a Generate button shows the price before you commit, and failed generations aren't charged.</h2> <h2>Consistency Train a <strong>Brand Character</strong> once and the same face (and optionally a cloned voice) appears across videos, ads, and personalized email — no re-filming.</h2>