Email Broadcasts + A/B — how-to

<p>Configure split percentage and dwell time. The platform fires the variants, watches open / click / reply, picks the winner, and routes the remaining audience automatically. Results dashboard per test.</p> <h2>What it does - Subject + body variants - Configurable split + dwell window - Auto-evaluation by open / click / reply - Winner-takes-rest dispatch - Per-test result dashboard - Postmark adapter - {personalized_video} merge token — per-recipient AI talking-head with name-level dedupe - CAN-SPAM unsubscribe footer auto-injection + suppression-list gating</h2> <h2>How to use it 1. Open Email Broadcasts and start a new send. 2. Write the subject and body (AI can draft in your brand voice). 3. Optionally set up an A/B test — OCCS auto-routes the rest of the list to the winner. 4. Pick the recipients and send through your own Postmark/SMTP.</h2> <h2>Good to know - <strong>Available on:</strong> Starter, Growth, Scale - <strong>Connected tools:</strong> Postmark (BYO server token) or any SMTP relay, OpenAI (variant copy generation) - <strong>Find it in the app:</strong> open `/email/broadcasts` - OCCS adds $0 per email; you're billed by your provider. - A/B winner is chosen by a Bayesian read on opens, not a raw-rate flip.</h2>